Objectives of Management

Objectives of Management

Objectives of management are as follows:

1. Organisational Objectives: 

Management is expected to work for the achievement of the objectives of the particular organisation in which it exits. Organisational objectives include:

• Reasonable profits so as to give a fair return on the capital invested in business.
• Survival and solvency of the business, i.e. continuity.
• Growth and expansion of the enterprise.
• Improving the goodwill or reputation of the enterprise.

2. Personal Objectives: 

An organisation consists of several persons who have their own objectives. These objectives are as follows:

• Fair remuneration for work performed.
• Reasonable working conditions.
• Opportunities for training and development.
• Participation in management and prosperity of the enterprise.
• Reasonable security of service.

3. Social Objectives: 

Management is not only a representative of the owners and workers, but it also responsible to the various groups outside the organisation. It is expected to fulfill the objectives of the society which are as follows:

• Quality of goods and services at fair price to consumers.
• Honest and prompt payment of taxes to the government.
• Conservation of environment and natural resources.
• Fair dealing with suppliers, dealers and competitors.
• Preservation of ethical values of the society.